Sep 2018 - Sep 2019
Madrid
Agencia EFE - Correspondent
- Covered social affairs, education and health policy as a multimedia journalist for Spain's national news agency.
- Built the reporting foundation later carried into a U.S. posting.
Sep 2019 - Sep 2020
Miami
Agencia EFE - U.S. Correspondent
- Reported on U.S. affairs from Florida, extending EFE's coverage of Spanish-speaking communities.
- Conducted interviews and covered press conferences, developing experience in media relations, news gathering and stakeholder engagement. I also produced multimedia content, including video and radio reports.
- Built a multimedia journalism practice across two U.S. postings, Madrid and Miami.
Jan 2021 - Jul 2022
Madrid
Hipódromo de La Zarzuela - Digital Communications
- Led digital communications and social media strategy for Madrid's historic racecourse.
- Grew social media engagement by 26% through a reworked content strategy.
- Managed community management across the venue's channels.
- Designed and implemented integrated digital communication campaigns across social media, website and on-site activations.
Jul 2022 - Dec 2025
Frankfurt
European Central Bank - Media Relations
- I coordinated over 30 press conferences, media briefings and high-level events with international media and senior ECB leadership including President Lagarde and members of the Executive and Supervisory Board.
- I served as first point of contact for journalists and external stakeholders, managing media enquiries and coordinating response with internal experts and business areas.
- Supported the assessment and selection of speaking engagements for senior executives and coordinated high-level interviews and media opportunities.In addition I used AI-assisted approaches to streamline communication processes and support the assessment and prioritisation of speaking engagement requests
- Designed and delivered practical communication training on storytelling, facilitation and executive presence, helping colleagues communicate complex topics clearly and effectively.
- Developed Power BI dashboards to monitor speaking engagements for senior leadership and support data-informed campaign improvements.
- Main editor of a the How-To channel, a series of internal videos used to share knowledge and break silos within the orgnisation
